SEO for AI Search Engines: How to Get Mentioned by ChatGPT and Gemini

SEO has evolved. Today, it’s no longer enough to appear on Google: users are also asking questions directly to ChatGPT, Gemini (Google), Perplexity, and other AI search engines. If your business is not appearing in those answers, you’re missing out on visibility and opportunities.

In this article, we explain what AI SEO is, why it is essential in 2025, and share clear strategies to make your content the one these platforms choose to display.

What Is AI SEO?

AI SEO is about optimizing your website so that systems like ChatGPT, Perplexity, or Gemini can:

  • Read your content,
  • Understand it semantically,
  • Select it as a trusted source for automated answers.

Key Factors for Ranking:

  • Useful, clear content: easy to understand for both humans and machines.
  • Authority: mentions and links from relevant websites, solid online reputation.
  • Trust and credibility: verified information, clear authorship, accurate data.
  • Technical SEO: fast loading speed, clean code, proper structure. Learn how to outperform your competitors on Google.
  • Structured data: using Schema.org and rich snippets so AIs can better identify your content.

AI SEO Principles That Work

Although each AI search engine has its own nuances, some common principles apply:

  • ChatGPT and Bing AI: favor publicly available, well-indexed, reputable content.
  • Perplexity and You.com: prioritize websites with clear structure and reliable data.
  • Gemini (Google): relies heavily on your traditional Google authority and semantic relevance.

Practical tips:

  • Publish FAQs, tutorials, and comparisons that directly answer user questions.
  • Strengthen your team’s personal brand and online reputation.
  • Collaborate with other blogs and industry websites.
  • Use proper headings (H1-H3) and lists for clarity.

Strategies to Appear in AI Results

When someone asks an AI a question, it may use pre-trained data or perform real-time searches. If your content is clear, trustworthy, and well-optimized, it can become part of the answer.

Key points to boost your visibility:

  • Use proper headings, short paragraphs, and lists for scannability.
  • Ensure your site is fast and secure. Check our SEO Services page for details.
  • Leverage official digitalization programs such as Kit Digital to boost your competitiveness.

Myths and Real Trends

What to avoid:

  • Promises that you will rank in AI results in 24 hours.
  • Believing traditional SEO is dead.

Trends that really matter:

  • Semantic optimization: understanding user intent. See SEO definition on Wikipedia.
  • EEAT (Experience, Expertise, Authority, Trust): showing that your content is created by credible experts.
  • Content based on real, verifiable data.

External References: Context & Credibility

Conclusion

AI SEO is the natural evolution of SEO. By optimizing your content, maintaining your technical performance, and building a strong online reputation, your business is more likely to be referenced by ChatGPT, Gemini and Perplexity. Investing in this now means securing tomorrow’s visibility.

Learn more about combining SEO and SEM to maximize your reach.